The NIL era of high school sports has arrived

Share this post with your friends

Endorsement opportunities are trickling down to the high school level as more athletes start brand-building at a younger age. Tap below to read the article by Jeff Eisenberg for Yahoo Sports.

The NIL era of high school sports has arrived

On the morning of April 9, a fledgling Minnesota soccer club threw a party to unveil its inaugural uniforms. By the end of the event, executives from one of the club’s leading sponsors became convinced they’d found their next pitchwoman.