A donor-run NIL collective is coming to USC football — against the school’s wishes

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The Times has learned that a group of deep-pocketed USC donors and diehard fans are proceeding with their own NIL operation against the school’s wishes. Tap below to read the article by Ryan Kartje of the Los Angeles Times

A donor-run NIL collective is coming to USC football – against the school’s wishes
When USC partnered with an outside media company to launch BLVD LLC, the hope was that its unique approach to facilitating name, image and likeness endorsement deals for Trojans athletes would help stave off the rise of a donor-run collective – and keep USC out of the crosshairs of any future NCAA crackdowns.

A donor-run NIL collective is coming to USC football – against the school’s wishes

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