Inside the world of ‘collectives’ using name, image and likeness to pay college athletes, influence programs

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NIL rights have opened up a whole new world for boosters and would-be influencers. Tap below to read the article by Dennis Dodd for CBSSports.

Inside the world of ‘collectives’ using name, image and likeness to pay college athletes, influence programs
They’ve given themselves names that inspire the confidence large financial institutions use to pitch investors: trust … valiant … guardians. They are run by billionaires, entrepreneurs and accomplished financial advisors. In the not-yet 7-month-old history college athletes being granted their full name, image and likeness rights, these groups have become the biggest influencers.