Mississippi State AD John Cohen calls current NIL model ‘unsustainable’ in Starkville Rotary Club talk

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John Cohen lambasted the current state of name, image and likeness legislation in college athletics while admitting all MSU can do is try to keep up in what he called a “bidding war” among schools Tap below to read the report by Theo DeRosa from The Dispatch.

Mississippi State AD John Cohen calls current NIL model ‘unsustainable’ in Starkville Rotary Club talk – The Dispatch

STARKVILLE – John Cohen knew the question would be asked. It’s why the Mississippi State athletic director slotted it as No. 2 on his list of “Frequently Asked Questions” on a PowerPoint he made for Monday’s talk at the Starkville Rotary Club: “How can I help in the NIL space?”