Brett Yormark hopes to use his branding and marketing background to increase the Big 12’s future TV value by making it “younger and hipper“. Tap below to read the article by Shehan Jayarajah for CBSSports.
ARLINGTON, Texas — Incoming Big 12 commissioner Brett Yormark, a longtime pro sports and entertainment business executive, used his first moment in the public eye to make an appeal to the future of the conference. “One thing is for sure: there is no doubt the Big 12 is open for business,” Yormark said Wednesday during his opening remarks at Big 12 Media Days.
