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marketing

New Big 12 commissioner Brett Yormark aims to rebrand league amid conference realignment, upcoming TV deal

July 13, 2022Posted inArticles, College Football, NCAA, News, Pressed, RealignmentTags: Big 12 Conference, Brett Yormark, CBSSports, marketing, Rebrand, Shehan Jeyarajah, TV Value
Brett Yormark hopes to use his branding and marketing background to increase the Big 12's future TV value by making it "younger and hipper". Tap below to read the article…
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