The Other Side of the NIL Collective, College Sports’ Fast-Rising Game Changer

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The groups are well known for their recruiting influence and murky legality. But their impact extends to current athletes, too. Tap below to read the article by Ross Dellenger of Sports Illustrated.

The Other Side of College Football’s Game Changer: The NIL Collective
Hendon Hooker and Cedric Tillman exit a lavish Mercedes-Benz shuttle bus, guarded by a suited-up security detail and trailed by their entourages. They waltz across Times Square and glance up at a towering screen that looms at this epicenter of Manhattan.